Tuesday, December 19, 2006

Your business card - an impression that can last

You don't have to have a master’s degree to realize how important business cards are – a genuine inexpensive promotional tool. As the saying goes, “first impressions last”. And in the business world, each business card you give away often projects your first impression to the recipient – a potential client. Thus, you ought to make sure that once you distribute your business cards, its design and message does not automatically get thrown in the trash bin; that it sticks to the recipient and creates the right impression. After all, that small card you’re holding represents someone very important – you.

Before you create your business card design, take note that the traditional black and white is no longer that fashionable. Nowadays, more people prefer color business cards that compliment their business image and/or logo. Be careful in selecting colors though and do not put more than three. Remember, the colors you choose can either make your card look amateurish and detracting to your potential client, or it can reflect the professionalism and excellence of the owner.

Meticulous as it may seem, details such as the size, paper quality, color, and message design in business cards do matter. Although business card templates abound nowadays, and there are some really good ones I might add, it is still important to add a personal touch to your business cards. For instance, in this era where you can get information printed on just about anything, try to get your contact information printed on something that people would consider leaving in plain sight.

With all these, do not forget the most important content of your business card: your personal information. Include your name, phone number, fax number, website, e-mail and street addresses and company logo. Make sure that they are readable; otherwise you are foregoing the purpose of having a business card. Additionally, you can also add other useful information to the back of your card.